In exchange for new subscribers the newspaper would reward the children with a gold watch or safety bicycle.
|Fig. 1: Ad posted in Town Talk aimed specifically at children in Fitchburg and Leominster|
"TO THE BOYS AND GIRLS OF WEST FITCHBURG, SOUTH FITCHBURG, EAST FITCHBURG AND LEOMINSTER.
We want to increase the number of subscribers in these places and will give any boy or girl a $35 SAFETY BICYCLE OR A GOLD WATCH to get us 100 subscribers for six months. The price of the paper for six months is one dollar. Every yearly subscriber will count as two. Any boy or girl can do this in a week or two. Commission will be paid for all over 10 subscribers sent in. Subscription blanks may be obtained at this office."